https://www.seanculley.me/blog daily 0.75 2018-02-19 https://www.seanculley.me/blog/category/Social+Media monthly 0.5 https://www.seanculley.me/foodkick-inventory-messaging daily 0.75 2019-05-19 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1538170297191-5QPVWH5D0F1HA9SQ4BA0/FoodKick-logo.jpg Foodkick Product Replacement - Foodkick- A same-day grocery and liquor delivery platform (Web, Android, iOS) Role: • User Research • UX/UI Design • Functional Specification Writing https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421320381-JEKEK7XHV40EBCSA5D4N/image-asset.png Foodkick Product Replacement Examples of spec annotations for development https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421606466-EVJ2IBGYCZHPEYXKJRZO/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421496737-85VOZXW2CECO5RWP809L/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421043841-4EP0A5Q5OQKE26EHDK18/image-asset.jpeg Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421678641-7JDWPZRX480NUOUGSLCW/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421427796-G31V6MU7T9JYUO6UMZVJ/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497422272562-AYD8RRYY5E19VG2IOIPG/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1538170297191-5QPVWH5D0F1HA9SQ4BA0/FoodKick-logo.jpg Foodkick Product Replacement - Foodkick- A same-day grocery and liquor delivery platform (Web, Android, iOS) Role: • User Research • UX/UI Design • Functional Specification Writing https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421080610-QIA6F0XMH09P8V5H4RYS/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421414602-YO1Y6QXMX2RO5038J5G4/image-asset.png Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1560919447017-4K8M20ESZ04CD0SWS1HW/FoodKick-logo.jpg Foodkick Product Replacement https://www.seanculley.me/contact daily 0.75 2019-07-26 https://www.seanculley.me/other-projects daily 0.75 2019-06-19 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1560915699998-1UQKJL5GY8GVV24QYJPN/Screenshot+2019-06-18+23.41.09.png Some other things I'm working on… - Sordelet Inc. Website This was a custom Squarespace site that I made for Sordelet Inc., the premier fight direction & stage combat company in the NYC area. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1560915699998-1UQKJL5GY8GVV24QYJPN/Screenshot+2019-06-18+23.41.09.png Some other things I'm working on… - Sordelet Inc. Website This was a custom Squarespace site that I made for Sordelet Inc., the premier fight direction & stage combat company in the NYC area. https://www.seanculley.me/freshdirectordermodification daily 0.75 2019-07-03 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562169129035-VJFY25D9DXI5JAK0KG2P/Screenshot+2019-07-03+11.01.04.png FreshDirect Log of user testing feedback for task flow clarity and button labelling https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1559707981590-DPD239WD9CROIRVWECZ8/FD_asset.png FreshDirect - FreshDirect - Order Modification Feature Optimization Role: • Usability Testing • UX Design Lead • Product Strategy https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562169129035-VJFY25D9DXI5JAK0KG2P/Screenshot+2019-07-03+11.01.04.png FreshDirect Log of user testing feedback for task flow clarity and button labelling https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1559707981590-DPD239WD9CROIRVWECZ8/FD_asset.png FreshDirect - FreshDirect - Order Modification Feature Optimization Role: • Usability Testing • UX Design Lead • Product Strategy https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497340355423-42CX7DBV2I7MN0XKMKZS/distinct_packaging_banner.png FreshDirect https://www.seanculley.me/about daily 0.75 2025-08-23 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497602965688-9MM0G0H04K4PET1K8BAB/sean_headshot_cropped.png A Little About Me... https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497602965688-9MM0G0H04K4PET1K8BAB/sean_headshot_cropped.png A Little About Me... https://www.seanculley.me/visit daily 0.75 2016-10-18 https://images.squarespace-cdn.com/content/v1/5755bccb8259b515333df0e1/1475298596761-AFLRXNLFCGXLKC1X3ZVD/image-asset.jpeg FRESHDIRECT ORDER MODIFICATION https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562038730419-DOFJYJ26VZJ1RBAW8GUA/modifymodecrop.png FRESHDIRECT ORDER MODIFICATION https://www.seanculley.me/ui-examples daily 0.75 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1492807130891-MF790PZ5LMYSGG2WM5PC/ufc_exploration_2x.png UI Examples This is an exploration exercise for redesigning the UFC.com homepage. https://www.seanculley.me/new-project daily 0.75 2025-08-02 https://www.seanculley.me/home daily 0.75 2025-08-02 https://www.seanculley.me/home/foodkick-product-replacement-flow-47fkn monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421414602-YO1Y6QXMX2RO5038J5G4/image-asset.png Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421678641-7JDWPZRX480NUOUGSLCW/image-asset.png Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421606466-EVJ2IBGYCZHPEYXKJRZO/image-asset.png Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421043841-4EP0A5Q5OQKE26EHDK18/image-asset.jpeg Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421080610-QIA6F0XMH09P8V5H4RYS/image-asset.png Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421496737-85VOZXW2CECO5RWP809L/image-asset.png Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421320381-JEKEK7XHV40EBCSA5D4N/image-asset.png Home - Foodkick Product Replacement Examples of spec annotations for development https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421427796-G31V6MU7T9JYUO6UMZVJ/image-asset.png Home - Foodkick Product Replacement https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497422272562-AYD8RRYY5E19VG2IOIPG/image-asset.png Home - Foodkick Product Replacement https://www.seanculley.me/home/distinct-packaging-1-wfwa7 monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421606466-EVJ2IBGYCZHPEYXKJRZO/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421414602-YO1Y6QXMX2RO5038J5G4/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421320381-JEKEK7XHV40EBCSA5D4N/image-asset.png Home - Distinct Packaging Design Cleanup Examples of spec annotations for development https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421427796-G31V6MU7T9JYUO6UMZVJ/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421496737-85VOZXW2CECO5RWP809L/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497422272562-AYD8RRYY5E19VG2IOIPG/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421080610-QIA6F0XMH09P8V5H4RYS/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421678641-7JDWPZRX480NUOUGSLCW/image-asset.png Home - Distinct Packaging Design Cleanup https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421043841-4EP0A5Q5OQKE26EHDK18/image-asset.jpeg Home - Distinct Packaging Design Cleanup https://www.seanculley.me/home/drink-7m3dn monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5755bccb8259b515333df0e1/1475298641096-U9QT0BCPH1WZ5V6RVG28/image-asset.jpeg Home - THE KNOT NEWLYWED FUND https://www.seanculley.me/work daily 1.0 2025-08-23 https://www.seanculley.me/work/xo-group-fashion-admin-cms-666z4 monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486731599352-N8S6T7X8JT8TBCFT9L1W/image-asset.png UX Projects - XO Group Fashion Internal CMS UX Design https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497336773638-XM58RN28SBBF02Q5H2OV/advertising+fashion+flow.png UX Projects - XO Group Fashion Internal CMS UX Design Example of early task flow to showcase how a contract is logged into the system at every touchpoint. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486727987616-INNOKIO84LK02Z38I0J9/image-asset.png UX Projects - XO Group Fashion Internal CMS UX Design https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497333254192-I2Q2O46QN11YYCBGS4V9/Fashion+Admin+Map.png UX Projects - XO Group Fashion Internal CMS UX Design Admin site map   https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497335528102-IQLY9CQJJGZ079BMKETS/image-asset.jpeg UX Projects - XO Group Fashion Internal CMS UX Design Company page, products - final wire https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497335500763-1YXLPPEGRVSMFAMP3QE4/admin+product+VIEW1.jpg UX Projects - XO Group Fashion Internal CMS UX Design Company Page, photos - final wire https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497333820521-1X72FU5RILFHAY2F3BUK/admin+product+page+-+details.jpg UX Projects - XO Group Fashion Internal CMS UX Design Product detail page v1 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486729010468-G2T3V0KIKS2EN89QHUC0/create+Parent+Company+Screen+flow.png UX Projects - XO Group Fashion Internal CMS UX Design Screen flow for creating a new parent company entry. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497333738910-824CARJQVKODWYO6F6CO/image-asset.jpeg UX Projects - XO Group Fashion Internal CMS UX Design product detail page, image tab v1 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497335444625-HNUM9EZL3AQ2JJ6ZAMMW/image-asset.png UX Projects - XO Group Fashion Internal CMS UX Design Parent Company page final wire https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497335459323-SH61VP6PJQ92IN472MVZ/image-asset.jpeg UX Projects - XO Group Fashion Internal CMS UX Design Company Page, collections - final wire https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497335392573-KUN45QE5ULB5FHBOUJEO/admin+CATEGORY+VIEW+collections1.png UX Projects - XO Group Fashion Internal CMS UX Design Collections page final wire https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486728898771-HOV05WFC819PEOG83GM5/image-asset.png UX Projects - XO Group Fashion Internal CMS UX Design Screen flow for creating a new 'collection' in the database. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497335422464-Y6GQPOOAI15VKNDI1ANZ/image-asset.png UX Projects - XO Group Fashion Internal CMS UX Design Products Matrix - final wire https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486727951837-PDKHMLQG39QMDTQJ0PHC/image-asset.png UX Projects - XO Group Fashion Internal CMS UX Design https://www.seanculley.me/work/xo-group-fashion-admin-cms-1-4j4b2 monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486720511611-Y99D1DTLT8N39QAWOSYX/Page+11.png UX Projects - Venmo Donation Feature (General Assembly Project) Added a search just for Causes and aa listing of 'My Causes' to keep consistency in the copy but let the feature have its own space in the navigation. This resonated with users moreso than our other versions. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486719961066-6ZWD51EJUN2GC2P7A76O/image-asset.png UX Projects - Venmo Donation Feature (General Assembly Project) Project journey in photos. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486726071768-XFXB8LPZBK1P0UZ57B4L/4ORAPbn8gToVbocmRyXobQuS_o.jpg UX Projects - Venmo Donation Feature (General Assembly Project) Charity page with the ability to follow causes. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486719893720-X2965V1OYVSWJ0B3FPMO/image-asset.png UX Projects - Venmo Donation Feature (General Assembly Project) Iconography user test to validate user recognition of the icon design concepts.. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486724478396-I8N5U6ZFIY4RFWCZ1DAJ/image-asset.png UX Projects - Venmo Donation Feature (General Assembly Project) Comparative analysis of products with similar features. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486731890755-XY50N0F1XYRM64P3WLJ8/venmo+brief+trans.png UX Projects - Venmo Donation Feature (General Assembly Project) https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486720555826-CJ0WI8MIK5DOTAUA9MTJ/Page+12.png UX Projects - Venmo Donation Feature (General Assembly Project) 'Cause" best encompassed both charities and crowdfunding projects. Added 'Top Causes' to the pay/request screen and to the search bar. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486726144729-H2E47KREWFBJFQV82SDE/image-asset.jpeg UX Projects - Venmo Donation Feature (General Assembly Project) Search screen wireframe. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486724579885-QDDAE4S86O0Q8D4LPZBR/data+analysis.png UX Projects - Venmo Donation Feature (General Assembly Project) How users spend money online. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486721192978-1AL090YTRAOM8MU761DE/site+map.png UX Projects - Venmo Donation Feature (General Assembly Project) Seeing how adding the donation feature would affect the app's site map. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486719867610-NTQJ69GWH5QLF049OX5B/image-asset.png UX Projects - Venmo Donation Feature (General Assembly Project) Inserted a delete button for crowdfunding projects that are past their time limit. Users didn't correlate "expired" with crowdfunding so we made the copy more literal. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486725165485-OG3KP6MHU1PC7ASF2EBN/image-asset.png UX Projects - Venmo Donation Feature (General Assembly Project) User flow doc for crowdfund search. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486724709867-YSSWE96ZHFHH8OYO3GDA/image-asset.png UX Projects - Venmo Donation Feature (General Assembly Project) We began with a survey via surveymonkey.com https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486724445810-7TTGP1MY9OKA9N7R0X9E/research.png UX Projects - Venmo Donation Feature (General Assembly Project) https://www.seanculley.me/work/shatter-plugin-4by57 monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496053361603-DD61CZOL1LQIFE7UDEXJ/shatter_mockup_fancy.png UX Projects - Shatter Plugin (Pet Project) https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1495497421916-TY4BIEHZVUWJF15HRN3I/image-asset.png UX Projects - Shatter Plugin (Pet Project) https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1495498927674-Q09V14UW3EAP7Y13ARX5/image-asset.png UX Projects - Shatter Plugin (Pet Project) - "I started from making hip-hop beats so I am comfortable with chopping samples but learning the music theory side is still a struggle for me and can slow down my workflow at times." - John (Ableton Producer) https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496052532248-J30P3CJWN4UG5N52RKUG/reason95-screenshot-5-sm.96d1721889ae.jpg UX Projects - Shatter Plugin (Pet Project) - Shatter - a scales/chords VST plugin to prevent writer's block Role: • User Research • UX Design • UI Design https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1495764557671-TK7YW4JT7I5CVD1VB7EU/image-asset.png UX Projects - Shatter Plugin (Pet Project) User personas based upon interview feedback. 'Mike' is the primary persona. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496139693726-6WYB5U6488PWK4JRETPC/Shatter_ut_takeaways.png UX Projects - Shatter Plugin (Pet Project) https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496220417205-W8FH2XLQF9QOD8M9EXET/IMG_1524.JPG UX Projects - Shatter Plugin (Pet Project) Some VERY ROUGH early sketch concepts with annotations so I remember what I was thinking at the time. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496118391577-1NZMWJ63VYKY8L0503NM/image-asset.png UX Projects - Shatter Plugin (Pet Project) 3 iterations of wireframes based upon user feedback and evaluation with annotations. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496017254516-U27FWZNH6UER65DWTDEJ/Comparative+content+Layout.png UX Projects - Shatter Plugin (Pet Project) Comparative document for content layout and takeaways. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1496087767069-IN0EJF2DBADJ3HL9YDRI/image-asset.png UX Projects - Shatter Plugin (Pet Project) https://www.seanculley.me/work/the-knot-cash-gifting-program-1-cccfl monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486555086255-F0XHBY082COT85WGVHU2/knewq+annotations+1.png UX Projects - KnewQ UX Redesign We began by conducting a UX heuristic analysis of the gaming app. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486552953307-CQXY8Z95AHE44GK9OIIU/Knew+Q+scope.png UX Projects - KnewQ UX Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486556713277-EUYW3G9GJPHBI7M29A53/knewq+pie.png UX Projects - KnewQ UX Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486555197970-8WK9LE7VDEJE43DZ4L2F/knewq+gif.png UX Projects - KnewQ UX Redesign Usertesting the initial application. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486605121971-X8TGGJ51PBYA8FYT5VW2/knewq+annotations.png UX Projects - KnewQ UX Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486549252021-IFRNZLFID1MYH1PF0NCS/knewq+mocks.png UX Projects - KnewQ UX Redesign In order from left to right: create "KnewQ" (new question) screen, profile screen with user statistics, landing page for a logged in user, 'Select Friends' menu. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486556099176-3IJ1FHOKJEQECKQ0FNOM/image-asset.png UX Projects - KnewQ UX Redesign https://www.seanculley.me/work/the-knot-charity-ne6pm monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486731757089-EL2SYN4FJ0U01FMLGTRA/image-asset.png UX Projects - The Knot Charity Homepage Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486747564909-KWPX45K1G1M7D23H1W8G/site+map+correct+size.png UX Projects - The Knot Charity Homepage Redesign Site map to show feature consistencies vs. inconsistencies for charity on guest service product team pages. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486741012544-7DUNPNN8B5W7PDJ99VBD/image-asset.jpeg UX Projects - The Knot Charity Homepage Redesign Early sketch concepts for the landing page. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486741084039-QGUOC0JAGYKVI55015Y6/image-asset.png UX Projects - The Knot Charity Homepage Redesign Mapping out this hot mess of a navigation schema. Wayfinding disasters in abundance! https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486748806628-EW2DYRTM2M1T2YQKBMNK/image-asset.png UX Projects - The Knot Charity Homepage Redesign Round two of wireframes. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486748656256-LHNI14BNONO21CTMGF0L/image-asset.png UX Projects - The Knot Charity Homepage Redesign Attempting to determine content hierarchy. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486746303931-TI5B8X04VZ9NV2PJIBQS/image-asset.png UX Projects - The Knot Charity Homepage Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486748743235-EGNEO717XOHV2K2VYSTX/image-asset.png UX Projects - The Knot Charity Homepage Redesign Early stab at UI. Playing with color (perhaps too much). https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486744674516-9QV386F8UGB3U8MP3GJH/image-asset.jpeg UX Projects - The Knot Charity Homepage Redesign Final mobile https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486746400990-HWZIWOFX8EIV16MQJFVF/CHARITY+PAGE+concept2.png UX Projects - The Knot Charity Homepage Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486746487418-KS6A4BYAWSEA1IGTQ61P/DId+you+know+r1.png UX Projects - The Knot Charity Homepage Redesign https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486744654924-G4IMEQFGUHQDLXVV5K17/image-asset.jpeg UX Projects - The Knot Charity Homepage Redesign Final desktop design   https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486741183134-05DT8ZZUXNJBRVI567EY/image-asset.jpeg UX Projects - The Knot Charity Homepage Redesign Here are some spec notes for the dev team during the QA phase. https://www.seanculley.me/work/distinct-packaging-zl2c8 monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421678641-7JDWPZRX480NUOUGSLCW/image-asset.png UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421496737-85VOZXW2CECO5RWP809L/image-asset.png UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1565229201760-I6XQ8AJ5M2ZRDU8QGTDI/Screenshot+2019-08-07+21.35.32.png UX Projects - Distinct Packaging How a user accesses their project page from creations screens rather than Designer UI, this was previously not accessible. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421427796-G31V6MU7T9JYUO6UMZVJ/image-asset.png UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1565228511606-V4535YLPA4PGCA8WBR5G/Screenshot+2019-08-07+21.35.00.png UX Projects - Distinct Packaging Example of user flow transitioning users form the Designer Tool to the checkout flow. Initially a new user had to kick back to the homepage to create an account. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421320381-JEKEK7XHV40EBCSA5D4N/image-asset.png UX Projects - Distinct Packaging Examples of spec annotations for development https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421043841-4EP0A5Q5OQKE26EHDK18/image-asset.jpeg UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1565230331320-EXZ7D3488AOD0530CHF7/Add-Image_add_logo_v2.png UX Projects - Distinct Packaging Final version of Designer Tool with UI element clean-up. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497422272562-AYD8RRYY5E19VG2IOIPG/image-asset.png UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1565228480624-BGLTLY5UKYNEUCIO18R4/Screenshot+2019-08-07+21.34.45.png UX Projects - Distinct Packaging Example of an empty state project page I presented to the client which was aimed to guide user to a first project creation, in the initial MVP the whitespace was blank and failed in UT. This alleviated the onboarding pain seen in UT sessions. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1565229057059-RAO381KUA84IUP75BB8V/Screenshot+2019-08-07+21.36.58.png UX Projects - Distinct Packaging Example of creating a cohesive environment where the user can access all of the key pages of the site from the management page which wasn’t initially available. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421606466-EVJ2IBGYCZHPEYXKJRZO/image-asset.png UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497421414602-YO1Y6QXMX2RO5038J5G4/image-asset.png UX Projects - Distinct Packaging https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1497340393893-XURPE6225NJHM8X92X9F/reason95-screenshot-5-sm.96d1721889ae.jpg UX Projects - Distinct Packaging - Distinct Packaging - Custom Box Design Web Application Role: • UX Consulting • UX/UI Design • Product Strategy https://www.seanculley.me/work/the-knot-cash-gifting-program-ta8tg monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658240943-NUDB97K9UGFXVAMY5Q01/image-asset.png UX Projects - The Knot Newlywed Fund Mobile UI for creating a cash fund. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1493872629107-84GANC9NV7N5XCGFZ86T/image-asset.jpeg UX Projects - The Knot Newlywed Fund Note: Must create an account with The Knot before being able to use this feature. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486659683579-SPCSKPXUZT8SHX1JX3GZ/image-asset.png UX Projects - The Knot Newlywed Fund https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486659699506-77Y0QADMYIQ24O7OUC54/image-asset.png UX Projects - The Knot Newlywed Fund https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658425516-PJXTBZAHG216DM412LDQ/image-asset.png UX Projects - The Knot Newlywed Fund UI for finishing initial creation flow. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1493610618750-US0R0FMOTDHD1R7288RB/image-asset.png UX Projects - The Knot Newlywed Fund Mockup showing the banking section of the creation flow https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1493610652647-FPH7NOWJMZLTLDH3ZIDY/image-asset.png UX Projects - The Knot Newlywed Fund Mockup for user information form during creation flow https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486644057259-7EEBBRBLANLYBWOYP3HZ/image-asset.png UX Projects - The Knot Newlywed Fund https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658380807-SG3C03PMCBG3FSHD69SJ/image-asset.png UX Projects - The Knot Newlywed Fund Mobile UI modal overlay for a single cash fund. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658633649-7MYQJ00SOA9JJP7QKDQC/image-asset.jpeg UX Projects - The Knot Newlywed Fund Picking out the best ideas from our early design sprint, at the inception level of the process. Apologize for the reflection on the whiteboard. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658158245-BNW5JYWTSXFZXDO3OUFP/image-asset.png UX Projects - The Knot Newlywed Fund UI of the management section for user and banking information. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1495055887171-ANLY1LWOONZLDFDJSGIR/image-asset.png UX Projects - The Knot Newlywed Fund We used zeplin.io to pass off our specs along with annotations. We used Pivotal Tracker for story management and communication with the development team. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486659668107-SBDBT1ZR1UQ0IGCR4S0S/image-asset.png UX Projects - The Knot Newlywed Fund https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658401351-BSTIICA7Z0082H3IH39A/image-asset.png UX Projects - The Knot Newlywed Fund Mobile UI for cash fund completion. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486659741063-GTBFQ9UUFNNPGT282Q0N/image-asset.png UX Projects - The Knot Newlywed Fund https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486778312380-ELO7XRO9SWIL23VTKJ24/cash+gvr+flow.jpg UX Projects - The Knot Newlywed Fund Screen flow for guest checkout XP with some notes outlining some next steps. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486659969802-PSGVUOCGMWAYX62WQBJ6/resizebvr.png UX Projects - The Knot Newlywed Fund Early wireframes for testing navigation and cash fund user flows. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658662282-YG9OB2PT9BOB51M1UTK7/image-asset.jpeg UX Projects - The Knot Newlywed Fund https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1493610666178-3PQBSZRNEJB4M5E5RFLK/cash_checkout_wire.png UX Projects - The Knot Newlywed Fund Mockup displaying checkout experience for guests purchasing a cash fund item. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658437976-PD17YKUYNWBLIDYXXVJG/image-asset.png UX Projects - The Knot Newlywed Fund Selection modal (desktop) for a singular cash fund (appears after selecting product card CTA). https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1493608191694-NAHXEGFZ4XR7XP9GFBEH/image-asset.png UX Projects - The Knot Newlywed Fund Comparing desktop navigation structures for other retail sites and registries that could not rely on global navigation for registry-specific sections. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1486658199456-5W7TS23Z73YABFJM29MU/image-asset.png UX Projects - The Knot Newlywed Fund UI for initial create fund page in the creation user flow. https://www.seanculley.me/work/freshdirect-order-experience-new-amr96 monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562183794700-GMB8PM97DB33KHCBAT55/Screenshot+2019-07-03+15.52.10.png UX Projects - FreshDirect Order Experience Functional specs for editing “master” default quantity overlay off of the Recurring order cart. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1583291739468-JL9YTWVZ9T4EHDJ57JYD/RO+cart+features.png UX Projects - FreshDirect Order Experience Outlining the unique features of the cart line items sections along with layout. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582689949894-GFQSYCL79X8O4I3WBG8P/modifu+bar+specs.png UX Projects - FreshDirect Order Experience Breakdown of modify bar final design based upon multiple rounds of user testing. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582688684159-40IL2QS514V9SO6YPTGM/feature+parity.png UX Projects - FreshDirect Order Experience Example of creating feature parity on Recurring Order cart and settings pages for optimized workflow and less jumping between pages. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582611996695-FDCMSAK37UKU0Z9IGEI1/project+time.png UX Projects - FreshDirect Order Experience https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1583296811686-7Y1CVHIYXPWDUD174ERH/Persona+Template+Copy+2.jpg UX Projects - FreshDirect Order Experience We used these user interviews to come up with our primary user persona who fits the user type that modifies orders and places recurring orders https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582684315190-IF4VAXX5AI75JV6V91X9/recurring+order+page.png UX Projects - FreshDirect Order Experience Comparison of button elements on the Recurring order page. Originally, the modify button was active even if you were already modifying the order and there was no way to exit from this page. You could also jump into modifying a different order while in “modify mode” which led to confusion. Just an example of our element cleanup process at the first phase of design. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582684888082-IJYVUBS58EHMWG2HD9JA/ios+screensflow+modify.png UX Projects - FreshDirect Order Experience Screen flow of basic modify process for a first time “modifier” using the iOS app. This was the basic flow we used for user testing. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562174828175-J9BPMREM0C3VDO2HRQLI/Screenshot+2019-07-03+11.01.04.png UX Projects - FreshDirect Order Experience User testing log for measuring user’s understanding of button labelling and typical user flows when modifying an order. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582693234376-RMBD9MDSBTJZ1I4UK2WQ/RO+cart+header+Copy.png UX Projects - FreshDirect Order Experience Shows the unique attributes of the Recurring Cart header https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562174946380-3FO6VYUBFMGNDHE10DIK/FD+-+cart+-+full+recurring+order++.png UX Projects - FreshDirect Order Experience Final UI design for the B2B cart page when a user has a standing order with recurring items, one-time items and skipped items. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562179656271-6SEAGS4VLULSRBB95BOX/FullSizeRender+2.jpg UX Projects - FreshDirect Order Experience Early, not so pretty, sketches of the Modify Mode header bar to indicate modification status. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562640439357-R4WA3YUE1NYSZU5TINW6/FD+order+mod+contextual+bucketing+.png UX Projects - FreshDirect Order Experience Contextual bucketing for the different roles, scenarios and behaviors that would lead to the order modification process. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582675727502-AOKI1HNDD5FSJFMA2ASE/MSCW+modify.png UX Projects - FreshDirect Order Experience How we prioritized what to work on. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562183833234-B2PB551IMTZRB4EDA941/Screenshot+2019-07-03+15.52.26.png UX Projects - FreshDirect Order Experience Specifications outlining different cart sections. Multiple Wines & Spirit sections stacked are a legal requirement and not a UX design in case you were wondering. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582684598908-ULJ4O9DS8Q5CSYDFOOEZ/order+modify+flow.png UX Projects - FreshDirect Order Experience Outline of the prototypical modify flow and where chokepoints were in the experience based upon analytics due to poor mode identification, button copy and user understanding of navigating through modify mode. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562170886107-USUNZTDHW5E3HY1D933U/FD_asset.png UX Projects - FreshDirect Order Experience FreshDirect is the leading B2C + B2B online grocer in the Northeastern part of the U.S. and founded in NYC 20 years ago. It owns the entire supply chain and delivery experience which allows for lots of order customization options but also opens the door for an over-bloated, confusing user experience if features are not designed carefully. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582690364290-L5WBCAV2KDMIIXWNPKZU/overlay+specs+.png UX Projects - FreshDirect Order Experience Outlines design decisions made for default quantity overlay from the Recurring Cart page. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562183861668-KMJCWJHVMK51R0H2UZ55/Screenshot+2019-07-03+15.53.11.png UX Projects - FreshDirect Order Experience An example of accessibility specification writing for the cart page. Indicates TAB order and what a screen reader would read out for each section of the page. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1562724287855-GUOCOHKK0XVUO72682Z6/image-asset.png UX Projects - FreshDirect Order Experience Old snippet from PDF documenting issues with enter modify mode in the “MVP-ish” version of the feature. In this example the “View/Modify” link is one of the primary entry points of the modification process and had a double meaning! It was these early usability errors that hindered the experience so severely. https://images.squarespace-cdn.com/content/v1/5858d96de3df28f3330d8aa5/1582691056482-1CICHKGELL04SMT4DE2S/Recurring+wire.png UX Projects - FreshDirect Order Experience Early wireframe design for the new cart page for Recurring Order feature.